Adidas have issued a press release announcing their new SWITCH FWD running shoe:
Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into forward motion; unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes.
The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process
Craig Payne
Administrator
University lecturer, writer, runner, cynic, researcher, skeptic, forum admin, science communicator, woo basher, clinician, rabble-rouser, blogger, dad.
