From a press release:
Vimazi, the hybrid direct-to-consumer startup that makes running shoes specifically tuned for the pace of the runner, completed its Seed 3 investment round of $1M on June 30, 2022, bringing its total funding raised to $2.6M. The Seed 3 Round consisted of all angel investors. Vimazi is a DBA of FastEquation, a Delaware S Corp founded in 2018.
Based in Portland, Oregon, and founded by running industry veterans and life-long marathon runners, Scott Tucker and John Zilly, Vimazi’s pace-tuned design is brand new and the first of its kind in the market. With its initial funding, Vimazi designed and commercialized six pace-tuned running shoe models. This new funding round allows Vimazi to bring in more inventory and activate select wholesale to fill out the brand’s ambitious hybrid approach.
“Using newly developed mathematical equations of the intricate forces produced while running, we tune our shoes to deliver personalized performance that maximizes cushioning and propulsion efficiency for every runner,” explained Scott Tucker, Vimazi co-founder and CEO. “Our shoes change the paradigm from the one-size-fits-all super shoe to specific pace-tuned models that work best for each individual.”
Vimazi’s patent-pending technology configures specially-developed foams differently for each model to deliver the desired effect. The first four models in the collection will be available to consumers in September. Two additional models will roll out in October. Vimazi currently is designing and testing five more pace-tuned shoes which are slated for launch in 2023.