ASICS invests in custom insole maker

In a press release, ASICS announce that that have invested in a Japan HealthCare’s whose main business is developing and selling custom-made insoles (“HOCOH”) created through photos of feet taken by smartphone.

Interesting to speculate what might be the end game here ?

Craig Payne Administrator
University lecturer, writer, runner, cynic, researcher, skeptic, forum admin, science communicator, woo basher, clinician, rabble-rouser, blogger, dad.
University lecturer, writer, runner, cynic, researcher, skeptic, forum admin, science communicator, woo basher, clinician, rabble-rouser, blogger, dad.

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