Footwear News are reporting that Hoka One One have added the industry veteran, Matt Rask, to their design team as its senior director. He previously worked at Nike and Under Armour and with Patagonia and Keen.
He was quoted as saying:
Having worked in the athletic footwear industry for a long time, Hoka was one of the brands that we always held our product up against as a barometer in terms of performance, fit, weight, ride. What’s great about the brand is you instantly feel empowered, like a better version of yourself, when you try on the shoes. That’s transformative, and for a product designer, that’s as good as it gets.