Asics Reports Record First Quarter

According to a report in Footwear News: “Asics hit a new milestone in the first quarter of 2023 – reporting its highest-ever quarterly sales on record as business in Asia rebounds after multiple COVID lockdowns….

ASICS releases the Kayano 29

Press release: ASICS today announces the launch of the GEL-KAYANO™ 29 running shoe. The trainer that is arguably ASICS’ most iconic model has now been improved even further through advanced technologies, to create a premium…

New Asics GT2000 10

asic gt2000 10

Press release from ASICS: [September 10, 2021 – KOBE, JAPAN] – ASICS is today launching the GT-2000™ 10 shoe, specially designed to provide runners with lasting comfort and support for the full duration of their workout…

ASICS invests in custom insole maker

In a press release, ASICS announce that that have invested in a Japan HealthCare’s whose main business is developing and selling custom-made insoles (“HOCOH”) created through photos of feet taken by smartphone. Interesting to speculate…

ASICS launching the GEL-KAYANO™ 28

A press release from ASICS has announced the 28th version of their Gel-Kayano. The latest iteration of the shoe features: a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set…

ASICS Launches the NOVABLAST™ 2

Press release: [June 2 2021 – KOBE, JAPAN] – ASICS today launches the new BLAST BEYOND™ SERIES, comprised of NOVABLAST™ 2 and DYNABLAST™ 2 shoes. ASICS launched the NOVABLAST™ and DYNABLAST™ to a rapturous response from the running…

ASICS release 2021 First Quarter Results

Like the results from other brands, ASICS is reporting a 24.8% increase in sales despite the challenges from the COVID-19 pandemic. The result was mainly due to increases in the Performance Running category (up 40%)…