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ASICS Corporation is a well-known Japanese multinational corporation that produces sports equipment designed for a wide range of sports. The company is particularly renowned for its high-quality running shoes. Here are some key details about ASICS:

History and Background

  • Founded: 1949
  • Founder: Kihachiro Onitsuka
  • Headquarters: Kobe, Hyogo Prefecture, Japan
  • Original Name: Onitsuka Co., Ltd.

Name Origin

  • ASICS: The name is an acronym derived from the Latin phrase “Anima Sana In Corpore Sano,” which translates to “A Sound Mind in a Sound Body.” This reflects the company’s philosophy of promoting health and fitness.


  • Footwear: ASICS is best known for its running shoes, which are highly regarded for their quality, comfort, and innovative technology. The company also produces shoes for other sports such as tennis, basketball, and volleyball.
  • Apparel: ASICS offers a range of sportswear, including clothing for running, training, and other athletic activities.
  • Equipment: The company also manufactures various sports equipment and accessories.

Innovations and Technology

ASICS is known for its commitment to research and development, often incorporating advanced technologies into its products. Some notable innovations include:

  • GEL Cushioning System: A technology used in their running shoes to provide excellent shock absorption.
  • FlyteFoam: A lightweight and durable midsole material that offers superior cushioning.
  • Impact Guidance System (IGS): A design philosophy that enhances the natural gait of the foot.

Subsidiaries and Brands

  • Onitsuka Tiger: A heritage brand under ASICS that focuses on lifestyle and fashion footwear, inspired by the original designs from the company’s early years.
  • Haglöfs: A Swedish outdoor equipment brand acquired by ASICS, known for its high-quality outdoor apparel and gear.

Corporate Social Responsibility

ASICS is committed to sustainability and corporate social responsibility. The company actively works on reducing its environmental impact through various initiatives such as:

  • Eco-Friendly Materials: Incorporating recycled materials in their products.
  • Sustainable Manufacturing: Implementing energy-efficient processes in their production facilities.
  • Community Engagement: Supporting sports and fitness initiatives in local communities.

Market Presence

ASICS has a significant global presence, with a strong market share in the running shoe industry. The company sponsors various athletes and sports events worldwide, further enhancing its brand visibility and reputation.

Financial Performance

ASICS has consistently reported strong financial performance, driven by its popular product lines and continuous innovation. The company is publicly traded on the Tokyo Stock Exchange.

ASICS Corporation’s dedication to quality, innovation, and promoting a healthy lifestyle has made it a leading brand in the sportswear industry globally.


ASICS Gel Nimbus

Asics Gel Kayano