Adidas announces the SWITCH FWD.

Adidas have issued a press release announcing their new SWITCH FWD running shoe: Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into…

The adidas 4DFWD

the adidas 4DFWD

Adidas have just announced there next step in the 3D printed midsoles, the adidas 4DFWD. For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s…