Adidas has sold Reebok Sold To Authentic Brands
The deal will be finalized in early 2022 and cost Authentic Brands $2.5 billion. CEO of Adidas AG, Kasper Rorsted said: “Reebok has been a valued part of Adidas, and we are grateful for the…
Tag: adidas
Adidas announces latest updates of the shoes for speed on the road and track
In a press release, adidas have announced the latest evolution of adizero footwear built for speed on the road and the track. They announced new iterations of their ADIZERO ADIOS PRO 2, and the all-new…
The adidas 4DFWD
Adidas have just announced there next step in the 3D printed midsoles, the adidas 4DFWD. For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s…
No running shoes for Abebe Bikila
Abebe Bikila was selected late to run for Ethiopia in the Olympic marathon in Rome. As he was a late selection the teams sponsor, Adidas, had run out of shoes in his size. So, on…