Front Office Sports are reporting that Nike sales are dropping as consumers boycott the international brands that have taken public stands against China’s treatment of the Muslim Uyghur. The Chinese brands, Li Ning and Anta…
Adidas have just announced there next step in the 3D printed midsoles, the adidas 4DFWD. For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s…
Reuters are reporting that the On Running company is considering an initial public offering that would value the company at around $5 billion. On are reported as preparing for a USA stock market listing which…
Did Enko Running shoes go into liquidation? The Enko running shoe company went out of business. Filed for bankruptcy in October 2019
Andrea Paulson, Director of Product Engineering at Saucony has blogged about the development of the Saucony Endorphin Pro. The Endorphin Pro launched in February of 2020, but the road to get there was long and…
Increasingly athletes have been looking to using what has become known as ‘recovery footwear’. This category of footwear are not running shoes, but are the shoes that runners like to wear after a run to…
Haglund’s deformity or a pump bump or an enlarged bit of bone at the back of the heel is a real problem in runners and is not easy to deal with. The enlarged bone rubs…
The Nike iconic Air Zoom Pegasus is now out in version 38. The shoe has been a long serving a trusty member of the Nike running shoe line up. Nike’s press release tells us that…
Fat pad atrophy is a problem as we get older. There is a fat pad under the foot, especially the heel that can protect the foot from impacts and maybe from injury when running. With…
In 1986, Brooks released a running shoe with the Kinetic Wedge. The Kinetic wedge is a commonly used design feature for foot orthotics to manage conditions like functional hallux limitus. It was unusual to have…