From a New Balance press release:
“New Balance is excited to announce the launch of the Made in USA 990v6, kicking off with the debut of the brand’s reimagined “Runners Aren’t Normal” campaign. With understated elegance and genuine utility, the 990 is a blend of modern performance and timeless craftsmanship.”
“The updated 990v6 design dispenses with the standard midfoot saddle, allowing the pigskin and synthetic overlays to flow from heel to toe across the mesh upper. The evolved design marks one of the most dramatic changes from one generation model to the next, but the greatest leap forward occurs on the inside. The addition of the FuelCell midsole cushioning means that the evolution of the 990 can be felt as much as it can be seen.”
“In celebration of New Balance’s heritage and the democratic roots of the 990 series, the brand is launching a reimagined “Runners Aren’t Normal” campaign, created through a modern lens.”
