Press release from adidas: “The result sees the introduction of Dreamstrike+, a new midsole foam which takes inspiration from LIGHTSTRIKE PRO – the midsole material utilized across the record-breaking ADIZERO franchise– but with an updated formula…
Adidas have issued a press release announcing their new SWITCH FWD running shoe: Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into…
The deal will be finalized in early 2022 and cost Authentic Brands $2.5 billion. CEO of Adidas AG, Kasper Rorsted said: “Reebok has been a valued part of Adidas, and we are grateful for the…
In a press release, adidas have announced the latest evolution of adizero footwear built for speed on the road and the track. They announced new iterations of their ADIZERO ADIOS PRO 2, and the all-new…
Adidas have just announced there next step in the 3D printed midsoles, the adidas 4DFWD. For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s…
Abebe Bikila was selected late to run for Ethiopia in the Olympic marathon in Rome. As he was a late selection the teams sponsor, Adidas, had run out of shoes in his size. So, on…