A press release from ASICS has announced the 28th version of their Gel-Kayano. The latest iteration of the shoe features: a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set…
Press release: [June 2 2021 – KOBE, JAPAN] – ASICS today launches the new BLAST BEYOND™ SERIES, comprised of NOVABLAST™ 2 and DYNABLAST™ 2 shoes. ASICS launched the NOVABLAST™ and DYNABLAST™ to a rapturous response from the running…
A press release from World Athletics confirms what the sales of running shoes was saying that there was a boom in running during the COVID-19 pandemic. This was carried out by the rating agency, Nielsen,…
There is so much nonsense written about overpronation. I have written plenty on it. So many myths and misconceptions, especially from people who should know better. Firstly, “overpronation” is not a diagnosis and there is…
Like the results from other brands, ASICS is reporting a 24.8% increase in sales despite the challenges from the COVID-19 pandemic. The result was mainly due to increases in the Performance Running category (up 40%)…
Wolverine World Wide Inc which owns the brands Merrell and Saucony, reported that revenues rose 16.3% to $510.7 million for the first quarter of 2021 which was in line with their and analysts expectations. Within…
Front Office Sports are reporting that Nike sales are dropping as consumers boycott the international brands that have taken public stands against China’s treatment of the Muslim Uyghur. The Chinese brands, Li Ning and Anta…
Adidas have just announced there next step in the 3D printed midsoles, the adidas 4DFWD. For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s…
Reuters are reporting that the On Running company is considering an initial public offering that would value the company at around $5 billion. On are reported as preparing for a USA stock market listing which…
Did Enko Running shoes go into liquidation? The Enko running shoe company went out of business. Filed for bankruptcy in October 2019