In a press release, Reebok announced the next iterations of the Floatride Energy. The key features of this new version is: Reinforced Toe and Heel add durability and water protection at high wear areas 100%…
In a press release, Saucony have announced that they have signed American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. Saucony president, Anne Cavassa…
In a press release, adidas have announced the latest evolution of adizero footwear built for speed on the road and the track. They announced new iterations of their ADIZERO ADIOS PRO 2, and the all-new…
The “drop” of a running shoe is the stack height under the heel compared with he stack height under the forefoot. In traditional running shoes the heel was 10 or so mm higher than the…
A press release from ASICS has announced the 28th version of their Gel-Kayano. The latest iteration of the shoe features: a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set…
Press release: [June 2 2021 – KOBE, JAPAN] – ASICS today launches the new BLAST BEYOND™ SERIES, comprised of NOVABLAST™ 2 and DYNABLAST™ 2 shoes. ASICS launched the NOVABLAST™ and DYNABLAST™ to a rapturous response from the running…
A press release from World Athletics confirms what the sales of running shoes was saying that there was a boom in running during the COVID-19 pandemic. This was carried out by the rating agency, Nielsen,…
There is so much nonsense written about overpronation. I have written plenty on it. So many myths and misconceptions, especially from people who should know better. Firstly, “overpronation” is not a diagnosis and there is…
Like the results from other brands, ASICS is reporting a 24.8% increase in sales despite the challenges from the COVID-19 pandemic. The result was mainly due to increases in the Performance Running category (up 40%)…
Wolverine World Wide Inc which owns the brands Merrell and Saucony, reported that revenues rose 16.3% to $510.7 million for the first quarter of 2021 which was in line with their and analysts expectations. Within…