Running shoes have undergone significant innovations over the years, aimed at improving performance, comfort, and injury prevention: Cushioning Technologies: EVA Foam: Ethylene-vinyl acetate (EVA) foam has been a standard for cushioning due to its lightweight…
Press release from adidas: “The result sees the introduction of Dreamstrike+, a new midsole foam which takes inspiration from LIGHTSTRIKE PRO – the midsole material utilized across the record-breaking ADIZERO franchise– but with an updated formula…
Adidas have issued a press release announcing their new SWITCH FWD running shoe: Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into…
According to a report in Footwear News: “Asics hit a new milestone in the first quarter of 2023 – reporting its highest-ever quarterly sales on record as business in Asia rebounds after multiple COVID lockdowns….
Press release from Brooks Inc: “Brooks Running crossed the finish line in 2022 with record global revenue, up 6% over 2021 with growth in all regions, and direct-to-consumer sales up 16%. The brand navigated supply…
From a press release: Building on learnings from the Nike Vaporfly 2, Nike designers focused on refining the Vaporfly’s lightweight design with improvements to meet the timeless needs of distance runners, including a smoother transition,…
Press release: Millions of endurance runners use footwear that has an embedded carbon fiber plate (CFP) in the midsole. While the performance benefits that carbon fiber plate footwear offers have been well documented, little has…
From a New Balance press release: “New Balance is excited to announce the launch of the Made in USA 990v6, kicking off with the debut of the brand’s reimagined “Runners Aren’t Normal” campaign. With understated…
There are now several models of running shoe that have no heel or a floating heel that are now on the market.
According to Reuters, Puma are suing Brooks over the use of the ‘Nitro’ trademark. The lawsuit also accused Brooks of violating a design patent by copying the foam-molding technology Puma uses in its Nitro shoes….