Hoka One One boosts design team
Footwear News are reporting that Hoka One One have added the industry veteran, Matt Rask, to their design team as its senior director. He previously worked at Nike and Under Armour and with Patagonia and…
Category: News
Reebok Announces the Floatride Energy 3 Adventure
In a press release, Reebok announced the next iterations of the Floatride Energy. The key features of this new version is: Reinforced Toe and Heel add durability and water protection at high wear areas 100%…
Saucony show commitment to trail running shoes by signing Katie Asmuth
In a press release, Saucony have announced that they have signed American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. Saucony president, Anne Cavassa…
Adidas announces latest updates of the shoes for speed on the road and track
In a press release, adidas have announced the latest evolution of adizero footwear built for speed on the road and the track. They announced new iterations of their ADIZERO ADIOS PRO 2, and the all-new…
Zero Drop Running Shoes
The “drop” of a running shoe is the stack height under the heel compared with he stack height under the forefoot. In traditional running shoes the heel was 10 or so mm higher than the…
ASICS launching the GEL-KAYANO™ 28
A press release from ASICS has announced the 28th version of their Gel-Kayano. The latest iteration of the shoe features: a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set…
ASICS Launches the NOVABLAST™ 2
Press release: [June 2 2021 – KOBE, JAPAN] – ASICS today launches the new BLAST BEYOND™ SERIES, comprised of NOVABLAST™ 2 and DYNABLAST™ 2 shoes. ASICS launched the NOVABLAST™ and DYNABLAST™ to a rapturous response from the running…
Running Boom During the COVID-19 Pandemic
A press release from World Athletics confirms what the sales of running shoes was saying that there was a boom in running during the COVID-19 pandemic. This was carried out by the rating agency, Nielsen,…
Running Shoes for “Overpronation”
There is so much nonsense written about overpronation. I have written plenty on it. So many myths and misconceptions, especially from people who should know better. Firstly, “overpronation” is not a diagnosis and there is…
ASICS release 2021 First Quarter Results
Like the results from other brands, ASICS is reporting a 24.8% increase in sales despite the challenges from the COVID-19 pandemic. The result was mainly due to increases in the Performance Running category (up 40%)…