Zero Drop Running Shoes

The “drop” of a running shoe is the stack height under the heel compared with he stack height under the forefoot. In traditional running shoes the heel was 10 or so mm higher than the…

ASICS launching the GEL-KAYANO™ 28

A press release from ASICS has announced the 28th version of their Gel-Kayano. The latest iteration of the shoe features: a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set…

Running Shoes for “Overpronation”

running shoes for overpronation

There is so much nonsense written about overpronation. I have written plenty on it. So many myths and misconceptions, especially from people who should know better. Firstly, “overpronation” is not a diagnosis and there is…

ASICS release 2021 First Quarter Results

Like the results from other brands, ASICS is reporting a 24.8% increase in sales despite the challenges from the COVID-19 pandemic. The result was mainly due to increases in the Performance Running category (up 40%)…

Saucony sales up 60%

Wolverine World Wide Inc which owns the brands Merrell and Saucony, reported that revenues rose 16.3% to $510.7 million for the first quarter of 2021 which was in line with their and analysts expectations. Within…

The adidas 4DFWD

the adidas 4DFWD

Adidas have just announced there next step in the 3D printed midsoles, the adidas 4DFWD. For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s…

On Running shoes Considering an IPO

On IPO offereing

Reuters are reporting that the On Running company is considering an initial public offering that would value the company at around $5 billion. On are reported as preparing for a USA stock market listing which…