adidas reveals the reimagined SUPERNOVA

Press release from adidas: “The result sees the introduction of Dreamstrike+, a new midsole foam which takes inspiration from LIGHTSTRIKE PRO – the midsole material utilized across the record-breaking ADIZERO franchise– but with an updated formula…

Adidas announces the SWITCH FWD.

Adidas have issued a press release announcing their new SWITCH FWD running shoe: Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into…

Asics Reports Record First Quarter

According to a report in Footwear News: “Asics hit a new milestone in the first quarter of 2023 – reporting its highest-ever quarterly sales on record as business in Asia rebounds after multiple COVID lockdowns….

Brooks sales up on last year

brooks running revenue

Press release from Brooks Inc: “Brooks Running crossed the finish line in 2022 with record global revenue, up 6% over 2021 with growth in all regions, and direct-to-consumer sales up 16%. The brand navigated supply…

Nike announce the Vaporfly 3

From a press release: Building on learnings from the Nike Vaporfly 2, Nike designers focused on refining the Vaporfly’s lightweight design with improvements to meet the timeless needs of distance runners, including a smoother transition,…